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Sales Lead Management
Increase close rates by closing the loop on sales opportunities
Proven benefits of Sales Lead Management:
- Send qualified leads to right partners
- Reduce the number of dropped or lose leads
- Increase visibility into the sales pipeline across channels
- Increase close rates
- Win a larger percentage of deals
- Close the loop with marketing and indirect channels
Do your sales organization and channel partners effectively convert sales opportunities into orders? More than half of all leads generated through marketing campaigns, call centers, trade shows, Web sites and referrals fall through the cracks and are never even pursued. Sales Lead Management solution lets your organization take control by focusing on activities that will close more business - generating high quality leads, referring them to the optimal channel and providing visibility to make sure every lead is accounted for. Convert more prospects into customers and increase your revenues and margins.
Contact Database
The multi-channel database organizes territory assignments, named accounts, certifications and vertical specializations for internal and channel sales teams.
- Centralize information on prospects, customers, partners and employees
- Deliver comprehensive account views to sales teams, including marketing activities, contact roles, account history and qualification.
- Scheduling tools track tasks and coordinate account activities.
Lead Consolidation
Consolidating leads from multiple sources can be a challenge. The Sales Lead Management system makes it easy to import and integrate leads from everywhere prospects can be found – trade shows, Web site, call center, partner deal registrations, marketing agencies and other business systems. Leads can also be created from existing contacts and accounts, and tracked by campaign and source to calculate marketing ROI and provide feedback to improve lead quality.
Sales Lead Management Engine
Interested prospects want a fast response and a solution to their business problems. Taking too long to refer an opportunity to the right channel can turn a hot lead cold and be the critical difference between winning a deal and finishing second.
- Save time finding hot leads by automatically scoring and rating all inquiries, using business rules that identify buying signals.
- Graphically design assignment logic and business rules so leads go to the channel most likely to close a deal.
- Use multi-tier tools to distribute leads through complex channel models, including distributors and master agents.
Opportunity Workflow
Respond quickly to business opportunities by alerting sales representatives with emails that link back to detailed lead information in the Lead Management system. Re-assign leads that are not acted upon by channel partners to ensure they are not lost to inactivity and enable managers to track partner response to leads and campaigns.
Business Intelligence
Improve marketing effectiveness with reports and analytics that measure lead generation and close results with each campaign, and devote resources to the most profitable channels and activities. Analyze trends and mine data to identify new opportunities in inactive accounts.
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